Alibi Cannabis website.

Q&A

Tell us about your product(s). What do you make or sell, and what should people know about it?

Our roots are in cultivation, so everything starts with high-quality flowers.  In Oregon, our flower has won multiple awards, and we bring that focus on excellence to every product we offer.  Our New York product line-up is carefully crafted to include infused prerolls, preroll variety packs, and vapes to match your mood.  

Please introduce us to the people behind the brand. 

Alibi’s founder, Marianne, was diagnosed with breast cancer in 2015.  Her story is: Cannabis helped me with my cancer treatments. I chose surgery, chemotherapy, and radiation to fight HER2+ breast cancer. While still undergoing cancer treatment, I bought some land and began building our farm. We assembled a fabulous team and have been growing amazing indoor cannabis since 2017.  I’ve just finished taking 10 years of drugs to prevent a recurrence.  Taking pills every day has been a constant reminder of that journey.  That is finally finished, and I’m so grateful to have cannabis as part of my wellness routine.

What inspired the launch of your brand?

Oregon had just legalized adult-use cannabis when I was going through cancer treatment.  Using cannabis to help with chemotherapy, I wanted to join the movement so people have quality options.  Sharing the power of plant medicine feels like a calling.  Education is at the forefront.  We like to empower people to make informed decisions about what to put in their bodies.  Encouraging questions and sharing details is all part of normalizing conversations about cannabis.

What makes your brand stand out? 

Alibi is for the curious, the bold, and anyone who knows that a great high should feel as good as it looks. It’s about slowing down in a place that never does. It’s about quality you can taste, feel, and trust—where every preroll, every puff, is crafted to elevate your everyday. As a woman-owned brand, we’re proud to bring West Coast craft to East Coast energy—blending laid-back vibes with high standards. Whether you’re catching golden hour upstate or ducking into a Brooklyn speakeasy, hiking the Catskills or hanging on a city rooftop, Alibi is your go-to for turning the everyday into something more elevated—with style, substance, and just the right touch of the extraordinary.

What challenges have you faced as a cannabis brand or entrepreneur, and how did you overcome them?

Owning a business in the regulated cannabis industry is not for the faint of heart.  Compliance (especially in Oregon) is time-consuming and challenging.  Price compression and market saturation additionally create difficulties.  We have responded by focusing on quality while reducing costs.  Our cultivation team is efficient, enabling us to increase yields while reducing costs.  We also encourage an attitude of constant learning and improvement.  

Our brand imagery has also undergone an evolution over the years.  Alibi is a bit edgy, a little rebellious, and a lot of fun.  

What’s next for your company? Any new products, partnerships, or big goals on the horizon?

So many things on the horizon!  Expansion is always the goal, but for now, we are 100% focused on New York.  Being successful is not just launching and checking the box.  We invest heavily in connecting with the communities and supporting local events and retailers.   We have some amazing products in the pipeline for 2026!

The post Meet The Female Founder Behind the Alibi Brand appeared first on Cannabis Industry Journal.