What Cannabis Branding Gets Right and Why Every Industry Should Follow Suit
81% of consumers need to trust a brand before they’ll even consider buying from it. But what happens when your industry is built on a shaky foundation—one full of stigma,…
Why Cannabis Cultivation Needs a “Soil to Shelf” Standard
In cannabis cultivation today, many decisions are made in response to market pressures such as speed, yield, and potency. But after two decades in both cannabis cultivation and commercial horticulture,…
Minnesota Continues To Break New Ground in Cannabis
Minnesota has one of the most progressive markets in the US to normalize cannabis. Liquor stores can sell certain hemp-derived THC products, and restaurants are serving THC drinks on tap…
Raising The Advocacy Spirit At MJBiz
Social equity in cannabis looks different in every state. At MJBizCon, the people working hardest to open doors for others came together to trade insights and discuss what it really…
Move Over Clones, Seeds Are Making AÂ Comeback
Cutting cultivation costs was one of the loudest themes at this year’s MJBizCon. Michigan cultivator Kevin Kuethe, Chief Cultivation Officer at Lume, shared his strategy for combating price compression through…
Untangling Another Hemp Loophole, International Trade, and Supply Chain Liability
As the industry clings to the hope of rescheduling, legal chaos continues to intensify after Congress moved to close the hemp loophole. The new language, set to take effect next…
From Craft to Scale: What Cannabis Can Learn from the Craft Beer Revolution
The path cannabis is on isn’t new. The craft beer world walked it first, turning small, hands-on operations into efficient producers without losing their character. The lesson then, as now,…
Treating Cannabis Like A Fine Wine
The experience in both wine and cannabis starts with ritual: swirling, inhaling, letting heat or air coax the plant’s chemistry to life. Where wine has long relied on sommeliers to…
Is The Industry In Danger of Losing Its Prized Genetics?
In cannabis, everything begins with genetics. Before lighting, curing, irrigation, or any cultivation technique, there is the seed. And within that seed lives more than chemistry. It holds history, culture,…
Cannabis Banking Today: Navigating Verification, Compliance, and Regulatory Change
Banking for cannabis businesses has come a long way. Ten years ago, most banks wouldn’t even consider it. Conversations would stop almost as soon as they began. “Too risky,” they’d…