Website: rosareta.com

Tell us about your product(s). What do you make or sell, and what should people know about it?
Rosa Reta crafts solventless cannabis Live Rosin vapes (All-In-One), Bubble Hash Infused prerolls, and Rosin infused gummies. We focus on clean processing, full-spectrum flavor, and consistent quality that honors the plant.

Please introduce us to the people behind the brand.
I’m Alejandro Rubí, founder. We started Rosa Reta in Puerto Rico’s medical market in 2022 as a small, quality-driven brand. Today, we’re expanding into New York, bringing our solventless craft and Caribbean-inspired perspective to a wider audience.

What inspired the launch of your brand?
Rosa Reta was inspired by a way of living, warm, relaxed, meticulous. We wanted products that carry that feeling from the Caribbean into every drop.

What makes your brand stand out?
Born in Puerto Rico, raised in New York. Our products carry warmth, precision, and a point of view you can’t replicate.

Could you walk us through your process?
In Puerto Rico, we’re vertically integrated; we grow, wash, press, and finish everything in-house. In New York, we partner with licensed cultivators and processors to replicate the same SOPs. We partner with vetted companies that follow the same principles for solventless extraction and Quality Control.

What challenges have you faced, and how did you overcome them?
Rules change, demand grows, and “solventless” isn’t always understood. We kept quality tight and made learning easy, simple labels, real test results, and a brand story that explains why we wash and press the way we do.

What’s next for your company?
Keep making what we’re known for in PR and NY, then open the world of Rosa Reta beyond dispensaries—capsule apparel and select non-cannabis goods—so people can experience the brand even where cannabis is heavily regulated.

The post From Puerto Rico to NY: Meet Rosa Reta appeared first on Cannabis Industry Journal.