It all starts with genetics. The possibilities for manipulating the cannabis plant through breeding and cultivation are expanding rapidly, and advancements in methods for achieving optimal plant expression are accelerating…

For licensed cannabis cultivators, water filtration isn’t news. It’s critical infrastructure. Yet treating it as fixed infrastructure rather than an operational cost could be quietly cutting into grower margins. As…

The Most Exciting US Market  No cannabis market in the United States has experienced a more compelling growth trajectory over the past two years than New York. After a halting…

  Retailers are not in the business of building brands. They are in the business of selling products. The most effective way to earn buyer attention is still the same:…

Research shows that oxidation, not contamination, is the leading cause of vape oil discoloration, according to a recent white paper from Abstrax Tech. Vape brands, particularly those producing high-end concentrates,…

Genetics determines cannabis potency, flavor, and therapeutic value. Choose the right cultivar, stabilize the right traits, and the chemistry will follow. But a new in-depth biological study suggests that genetics…

Economist, Beau Whitney, released a report on the 2024 Cannabis Business Conditions and Sentiment Survey. It states that the legal cannabis industry remains structurally unprofitable for most operators—an issue that…

There is a growing fear among New York cannabis operators that the lawsuit challenging Metrc’s Retail ID program will “kill track and trace” and return the state to the chaos…

The cannabis industry is still operating within a cobbled-together financial system—one defined by workarounds, instability, and uncertainty. Most major banks remain unwilling to work with cannabis businesses due to the…